Class Action

Tinder Age Discrimination Class Action Lawsuit – Canada

Class action lawsuit brought against Tinder alleges app manipulation and age-based discrimination

What is this class action lawsuit about?

Slater Vecchio LLP has recently filed a lawsuit against Tinder and owners Match Group Inc and Match Group LLC alleging algorithmic manipulation of the Tinder app and age-based discrimination.

Tinder is a dating app available for iPhone and Android smartphones which allows users to meet other users as part of an online dating service. The app is free to use, but Tinder sells premium features designed to improve a user’s chances of a successful match.

The lawsuit alleges that Tinder has been manipulating the app’s algorithm so that users are compelled to buy so-called “Premium Features”.

The lawsuit alleges that Tinder manipulates the Tinder apps in order to induce and compel users to purchase premium features. Alleged particular of the manipulation are:

  1. Hiding prospective matches from non-paying users when those prospective matches should be visible to them;
  2. Hiding non-paying users from prospective matches when the non-paying user should be visible to those prospective matches;
  3. Providing non-paying users with match notifications without showing the matches;
  4. Secretly reducing the number of matches a non-paying user gets if they “swipe right” too often;
  5. Punitively reducing the visibility of the profiles of users who have purchased but later cancelled premium features;
  6. and others.

In addition to these claims, the lawsuit alleges that Tinder discriminates against individuals based on age. The lawsuit alleges that if a user is under the age of 30, Tinder Gold is available to them for $19.99 for 1 month. However, if the user is 30 or older, then Tinder Gold is available to them for $39.99 for 1 month. This same price disparity based on age occurs when a user purchases Tinder Plus as well. The lawsuit alleges that this age discrimination is in violation of consumer protection legislation in Canada. Similar lawsuits have been filed and settled in the United States regarding this age-based discrimination.

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